Creator House by Aura Rewards

SXSW 2026

March 14, 2026  ·  Austin, Texas

Creator House by Aura Rewards  ·  March 14, 2026  ·  Austin, Texas

Creator House
by Aura Rewards

A Day of Insights from the Creator Economy

📅March 14, 2026
10:00 AM – 6:00 PM CT
📍Paseo, Rainey Street · 48th Floor
SXSW 2026 · Creator Economy

A curated day at the intersection of creators, culture, and commerce

Creator House brings together the most forward-thinking voices in the creator economy for a full day of panels, conversations, and connections. From platform strategy and brand partnerships to financial identity and the future of content, every session is designed to move the industry forward, not just talk about it.

🎟️ Admission & Registration: Tickets and guest list are managed through Aura or the official LUMA event page. RSVP on Luma → Priority access is reserved for creators and brands on the Aura platform.  Sign up at GetAuraRewards.com →
10:00 AM – 10:30 AM

Breakfast & Welcome Coffee

Doors open. Coffee, light bites, and time to settle in before the day kicks off.

10:30 AM – 11:00 AM

Bringing Sexy Back to LinkedIn

LinkedIn is having a moment. What's working for creators on the platform, why B2B content is finding massive audiences, and how to build a presence that converts without sounding like a press release.

John Kraski
John Kraski
Head of Partnerships, Dhar Mann Studios
TBA
Moderator
11:00 AM – 11:30 AM

Curating IRL Creator Experiences with Elevated Design

How physical spaces shape creative output. What makes a venue content-ready, and how brands use environment to drive authentic creator moments that translate on camera and on the ground.

Grant Plotkin
Grant Plotkin
CEO, Meet the Edge
TBA
11:30 AM – 12:00 PM

Funny Money: Monetizing Comedy in the Creator Era

The business of being funny. Comedians on navigating brand deals, building sustainable income, and keeping creative control intact without killing what makes the content work.

Luke Tuoma
Luke Tuoma
Comedian
@luke.touma
TBA
Comedian
TBA
Moderator
12:00 PM – 12:30 PM

Platform Native: The Art of Storytelling Where Culture Lives

How the best creators adapt their stories to where their audience is. Platform strategy, short-form craft, and what it takes to build content that moves culture rather than chasing it.

Justin Johnson
Justin Johnson
Acorns · Paxos · Global Influencer Council
David Bullock
David Bullock
Founder, 907 Agency & Creator @alaska
Jay Hammonds
Jay Hammonds
Head of Technology Operations, Robinhood
12:30 PM – 1:00 PM

Local Creators as Residents and Content Creators

Austin's creator scene from the inside. How local businesses and creators build genuine partnerships, why flat fee deals often miss the point, and what it means to be embedded in a city's culture.

Josey Greenwell
Josey Greenwell
Fitness Creator
@josiegreenwell
Adrienne Maloney
Adrienne Maloney
Head of Community, Paseo ATX
TBA
Local Business
1:00 PM – 1:30 PM

Film School for Creators: The Production Techniques Behind Great Content

How do you film content that feels premium? Filmmaker Eitan Miller breaks down the professional production decisions that elevate content quality and shows creators how to apply them with setups they can use right away.

Eitan Miller
Eitan Miller
CEO, Boundless Creative
TBA
Creator
1:30 PM – 2:00 PM
Hold

Creator Equity or Travel / Streaming Creator Deep Dive

Session topic and speakers to be confirmed.

TBA
TBA
TBA
TBA
2:00 PM – 2:30 PM

How to Not Pitch Creators

Talent managers delete hundreds of brand partnership emails every week, not because they're busy, but because the emails are bad. This session breaks down the credibility mistakes that get you instantly deleted, with real examples, four patterns that kill outreach, and a checklist for actually getting responses.

Chris Ryan
Chris Ryan
Talent Manager, David Dobrik
TBA
Talent Manager
2:30 PM – 3:00 PM
Hold

The Face of Wall Street: Peter Tuchman on IP, Becoming a Creator, and Collaborating with @ishowspeed

How creators are building financial identities and the intersection of content, equity, and audiences. Where personal brand meets capital markets.

Peter Tuchman
Peter Tuchman
Einstein of Wall Street
Colin Duethorn
Colin Duethorn
CEO, Aura Rewards
Juliet Merson
Juliet Merson
Head of Creators, Snapchat
3:00 PM – 3:30 PM

The Measurement Revolution: Connecting Online Influence to In-Store Retail Sales

Attribution beyond the link in bio. How brands are drawing a direct line from creator content to retail outcomes, and what the next generation of creator measurement looks like.

Colin Duethorn
Colin Duethorn
CEO, Aura Rewards
Madison Weaver
Madison Weaver
CMO, Creator Society
TBA
Brand
TBA
Restaurant
3:30 PM – 4:00 PM
Hold

TBA

Details to be announced.

Gabby Thomas
Gabby Thomas
Olympic Gold Medalist
Colin Duethorn
Colin Duethorn
Hold
4:00 PM – 4:30 PM
Hold

Converge™ at Aura Rewards Creator House: Intertwining Sports and Music

Where athletes and artists overlap in the creator economy. Building crossover brands, shared audiences, and what happens when sports culture and music culture collide.

Lou Williams
Lou Williams
NBA Champion · 2x Sixth Man of the Year
Chamillionaire
Chamillionaire
Artist & Investor
TBA
TBA
Moderator
4:30 PM – 6:00 PM

Happy Hour

Wind down with creators, brands, and partners on the 48th floor. Live music and DJ sets to close out the day.

Josey Greenwell
Josey Greenwell
DJ Set
Iris Official Music
Iris Official Music
Live Performance